Ritz-Carlton

We worked with The Ritz-Carlton hotel company in communicating their newly designed brand logo and brand voice that have been implemented across all guest touch points. The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally. This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown.

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