Navigating the Legalities of Being an Influencer: Disclaimers, FTC Regulations, Contract Understanding, and More
In recent years, the rise of social media influencers has led to a boom in the industry, with many individuals making a career out of posting sponsored content on platforms like Instagram, YouTube, and TikTok. While the allure of fame and fortune may be tempting, it’s important for influencers to be aware of the legal implications that come with their newfound profession. One of the most crucial aspects of being an influencer is understanding and adhering to the Federal Trade Commission’s (FTC) guidelines on sponsored content. These guidelines require influencers to clearly disclose when a post is sponsored or paid […]