Influencers have become one of the most influential voices in the beauty industry, with millions of followers hanging on their every word when it comes to product recommendations. However, a recent investigation by ABC News has put some of these beauty claims under the microscope, with the help of a cosmetic chemist.
The investigation found that many influencers were making bold claims about the effectiveness of certain beauty products, without providing any scientific evidence to back up their statements. According to cosmetic chemist, Dr. Rebecca Dobson, many of these claims are simply not true.
βFor example, one influencer claimed that a certain skincare product could reduce wrinkles in just one week. This is simply not possible, as it takes time for skincare products to show results,β Dr. Dobson explained.
Furthermore, the investigation also found that some influencers were recommending products that contained potentially harmful ingredients, without disclosing this information to their followers. This is particularly concerning, as many consumers trust these influencers and may not be aware of the potential risks associated with certain beauty products.
Dr. Dobson stressed the importance of doing research and consulting with a professional before incorporating a new beauty product into your routine. βItβs always best to look for products that have been tested and approved by dermatologists, and to avoid products that contain ingredients that could potentially be harmful to your skin,β she said.
Overall, the investigation by ABC News serves as a reminder that not all beauty claims made by influencers can be trusted. Consumers should always do their own research and consult with experts before making purchasing decisions based on influencer recommendations. As Dr. Dobson concluded, βItβs important to be skeptical and to question the claims made by influencers, as not all of them may be based on scientific evidence.β
FIND: Turnkey Businesses
LEARN: How To Make Money Online
HOW TO: Work From Home
REVEALED: Online Business Ideas