How to Be a Successful Influencer: Crack the Instagram Algorithm in 2019 and Gain Likes and Followers
In this day and age of social media dominance, being an influencer has become a highly coveted career path. With Instagram being one of the most popular platforms, mastering its algorithm is essential for success. So, if you aspire to be a successful influencer, read on to discover some tips and tricks to crack the Instagram algorithm in 2019, and gain the likes and followers you desire.
1. Engage with your audience: The Instagram algorithm favors posts that receive high engagement rates. Engage with your followers by responding to comments, liking their posts, and initiating conversations. Building a genuine connection with your audience will increase the likelihood of them engaging with your content.
2. Use relevant hashtags: Hashtags are a powerful way to increase your reach and attract new followers. Research trendy and relevant hashtags that align with your content, and include them in your captions. Remember to use a mix of popular and niche-specific hashtags to maximize your exposure.
3. Post consistently and at the right times: Consistency is key when it comes to building a loyal follower base. Develop a content calendar and stick to it. Additionally, figure out when your target audience is most active on Instagram and schedule your posts accordingly. Tools like Instagram Insights can provide valuable data on your followers’ activity patterns.
4. Create high-quality and engaging content: To stand out from the crowd, your content needs to be visually appealing and engaging. Invest in a good camera or smartphone with quality photo capabilities. Experiment with different editing apps and find a unique editing style that represents your brand. Additionally, focus on producing content that provides value to your audience, either through entertainment, education, or inspiration.
5. Collaborate with other influencers: Collaborating with other influencers not only exposes you to their followers but also strengthens your credibility in your niche. Cross-promote each other’s content, host live takeovers, or shout each other out. Remember to choose influencers whose content and values align with yours to maintain authenticity.
6. Leverage Instagram Stories and IGTV: Instagram Stories and IGTV are excellent tools to complement your regular posts. Utilize the features like polls, questions, and swipe-ups to actively engage with your audience. IGTV allows you to produce longer-form content, which can showcase your expertise and provide in-depth value to your followers.
7. Analyze and adapt your strategy: Use Instagram Insights or third-party analytics tools to gain insights into your performance. Regularly analyze your engagement rates, impressions, and reach to identify what content resonates the most with your audience. Adjust your strategy accordingly to ensure continuous growth.
8. Invest in paid promotions: Although organic growth is valuable, sometimes investing in paid promotions can give your account a boost. Instagram offers various advertising options, such as sponsored posts, stories ads, and explore page ads. Experiment with different types of promotions to reach a wider audience and attract new followers.
9. Stay genuine and authentic: Above all, authenticity is vital in building a loyal following. Be yourself and stay true to your values and beliefs. Your followers should connect with you on a personal level, so don’t be afraid to show your true self. People appreciate a real and relatable influencer.
Becoming a successful influencer on Instagram requires dedication, consistency, and the willingness to adapt to the ever-evolving algorithm. Follow these tips, be patient, and remember that building an organic and engaged following takes time. Stay passionate about your content, and success will surely follow.
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