Medical Influencers: The Impact of Doctors Becoming Social Media Celebrities – LSE Research Showcase
Medfluencers: What Happens When Doctors Become Social Media Celebrities? In today’s digital age, the influence of social media has spread to almost every industry, including the field of medicine. With the rise of “medfluencers” – doctors who have become social media celebrities – the dynamics of healthcare, patient-doctor relationships, and public health messaging are evolving in unprecedented ways. Medfluencers are healthcare professionals who have gained a significant following on social media platforms such as Instagram, YouTube, and TikTok due to their educational, entertaining, or inspirational content related to health and medicine. These individuals use their platforms to share medical knowledge, […]