Is a Social Media Influencer Liable for not Revealing Sponsored Content? Part 1 #shorts
In recent years, social media influencers have become a powerful marketing tool for companies looking to reach a younger audience. These influencers are often paid to promote products or services on their social media platforms, but when they fail to disclose that they are being paid, it can lead to legal trouble. According to the Federal Trade Commission (FTC), influencers are required to clearly disclose any material connection to a brand when promoting products or services on social media. This includes any financial relationships, free products, or other perks they may have received in exchange for their promotion. Failure to […]