Real Estate Video Marketing in 2020

It’s 2020 and if you’re in the real estate industry you should know by now that videos are the best way for agents and brokers to promote new listings on social media. Gone are the days where you could get away with slapping up a few images and a couple lines of text to draw attention from potential buyers. The raw truth is a person’s attention span is extremely limited while on social media and it’s getting harder by the day to create attention grabbing content.

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Law Firm Website Design

We recently launched a custom website for Impresa Legal Group – a law firm based in Arlington, Virginia. They wanted a more modern website that was easier to navigate from their current one. Our team worked closely with the firm’s partners to come up with a design that felt modern yet still maintained the look and feel of a traditional law practice website.

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Full List of Google Search Operators

Google’s advanced search operators make finding exact pieces of information a breeze, and shouldn’t be anything new for a people in the SEO industry. In fact, wise SEOs have been utilizing Google search operators for years to their advantage. These special commands make regular searches seem elementary and almost laughable once you see how you can use these search operators to your SEO advantage.

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Why You Need To Upgrade to PHP 7

WordPress, Joomla, Drupal and many other popular website CMSs were written in a programming language called PHP. PHP version 5 is about to reach end-of-life and will stop receiving security updates in two months. Many WordPress and other PHP websites remain on version 5.6 or older. Once support for PHP 5 ends in two months, these sites are in a precarious position and will become exploitable as new PHP 5 vulnerabilities emerge without security updates.

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking.

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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