Meesho: Revolutionizing the Online Selling Business
With the advent of the internet and social media, online selling has become increasingly popular as a way for individuals to start their own businesses from the comfort of their homes. Meesho, a Bangalore-based startup, is one such platform that has revolutionized the way people sell products online.
Meesho was founded in 2015 by Vidit Aatrey and Sanjeev Barnwal with the aim of empowering individuals, especially women, to start their own businesses by selling a wide range of products on popular social media platforms like WhatsApp, Facebook, and Instagram. The platform connects suppliers with resellers who can then market these products to their network of friends and family members.
One of the key aspects of Meesho is that it requires minimal investment to get started. Resellers can browse through a catalog of products sourced from various suppliers and choose the ones they want to sell. They can then share these products with their contacts and earn a commission on every sale. This model has made it possible for individuals with limited resources to start their own businesses and generate a steady income stream.
Meesho also provides resellers with tools and support to help them succeed in their online selling businesses. The platform offers training on how to effectively market products, manage orders, and handle customer queries. Resellers can also access customer support and connect with other sellers through a dedicated community forum.
The success of Meesho can be attributed to its focus on empowering individuals and providing them with the tools and resources they need to succeed in the online selling space. The platform has gained popularity among stay-at-home moms, students, and other individuals looking to supplement their income or start their own businesses.
In a short span of time, Meesho has grown to become one of the leading online selling platforms in India, with millions of resellers on its platform. The company has also raised significant funding from investors like Facebook and Softbank, further solidifying its position in the market.
Overall, Meesho has truly revolutionized the online selling business by democratizing access to entrepreneurship and providing individuals with a platform to start their own businesses with minimal investment. As the e-commerce industry continues to grow, platforms like Meesho are likely to play a significant role in shaping the future of online selling.
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