Difference Between Media-Buying and Affiliate Marketing
Media-Buying Vs Affiliate-Marketing: What’s the Difference? In the digital marketing world, two common strategies are often used by businesses to promote their products or services: media-buying and affiliate-marketing. While both techniques aim to drive traffic and generate sales, they differ in terms of approach and execution. Let’s take a closer look at the differences between media-buying and affiliate-marketing. Media-buying involves purchasing ad space on various online platforms, such as websites, social media, and search engines. This can include display ads, video ads, sponsored content, and more. The goal of media-buying is to reach a target audience and promote a brand, […]