Don’t Be Fooled: The Impracticality of Being an Influencer in Nigeria
Being an Influencer in Nigeria is not practical?! Don’t be fooled! Influencer marketing has become a global phenomenon, with individuals leveraging their popularity on social media platforms to endorse products and gain a loyal following. However, in Nigeria, one might argue that being an influencer is not as practical as it seems. Let’s dig deeper into the realities and challenges faced by aspiring influencers in Nigeria. Firstly, the Internet penetration rate in Nigeria is relatively low compared to other countries. According to a report by the Nigerian Communications Commission, only about 50% of Nigerians have access to the internet. This […]