Deciding Between a Company Name and a Brand Name for Your Amazon FBA Business
When starting an Amazon FBA (Fulfillment by Amazon) business, one of the first decisions you’ll need to make is choosing a name for your company and a separate name for your brand. While some entrepreneurs may opt to use the same name for both, there are distinct advantages to having separate identities for your company and brand. Choosing a company name involves selecting the legal entity under which your business will operate. This name will be used for official documents, business transactions, and tax purposes. It should be unique and not already in use by another business to avoid legal […]