competition and markets authority

Influencer Marketing: Ensuring Transparency with Your Audience | UK’s Competition and Markets Authority

Influencer marketing has been on the rise in recent years, with brands turning to social media influencers to promote their products and services to a wider audience. While this strategy can be effective in reaching new customers and increasing brand awareness, it is essential for influencers to be transparent and clear with their audience about sponsored content. The UK’s Competition and Markets Authority (CMA) has recently cracked down on influencer marketing practices, making it clear that influencers must disclose when they are being paid to promote a product. The CMA’s guidelines state that influencers must be upfront with their followers […]