Inside the World of Tradwives: The Influencer Business of Embracing Traditional Wifehood | Influencer Insanity Ep 7 #TikTok
In recent years, a new trend has emerged on social media platforms like TikTok: “tradwives.” These influencers promote the idea of being a “traditional wife,” embracing traditional gender roles and prioritizing homemaking and family life. But behind the facade of perfectly curated content lies a profitable business opportunity for these influencers. The term “tradwife” stands for “traditional wife,” and these influencers often showcase their skills in cooking, cleaning, and homemaking. They often advocate for traditional gender roles, with the wife as the homemaker and the husband as the breadwinner. Many of these influencers also promote other traditional values such as […]