The Hazards of Being a ‘Fitness Influencer’💪

Social Media Influencer

In recent years, the rise of social media has brought about a new wave of influencers – the ‘fitness influencer’. These social media stars have amassed a large following by sharing their workout routines, healthy eating tips, and showcasing their perfectly sculpted bodies. While it may seem like a glamorous lifestyle, being a fitness influencer comes with its own set of dangers. One of the biggest dangers of being a fitness influencer is the pressure to maintain a certain image. These influencers are constantly under scrutiny from their followers, who expect them to look a certain way at all times. […]

My Gymshark Journey: How I Launched The UK’s Rapidly Growing Company | By Ben Francis

Social Media Influencer

In the world of fitness and athletic wear, Gymshark has quickly become a household name. This UK-based brand has skyrocketed to success, becoming the fastest-growing company in the country. But how did it all start? The answer lies with Ben Francis, the founder and CEO of Gymshark. Ben Francis was just a teenager when he started Gymshark in 2012. He was passionate about fitness and weightlifting, but he struggled to find gym wear that was both stylish and functional. Frustrated with the options available on the market, Ben decided to take matters into his own hands and create his own […]

The reasons behind my decision to no longer be a fitness influencer

Social Media Influencer

After years of working in the fitness industry as a influencer, I recently made the difficult decision to step away from that role. It wasn’t an easy choice, but ultimately it felt like the right one for me. There were a number of reasons that led me to this decision, and I’d like to share them in the hopes that it might help others who are also struggling with the pressures of being a fitness influencer. One of the biggest reasons I quit being a fitness influencer was the pressure to always look perfect. In the world of social media, […]