Becoming an Influencer: The Ultimate Guide PART 2 | Understanding influencer terms, securing & negotiating brand deals, creating rate cards

Social Media Influencer

Last time, we talked about the steps you need to take in order to become an influencer. But once you have built up a following and established yourself as an influencer, the next step is securing brand deals and negotiating rates. In this article, we will delve into influencer terms, how to secure and negotiate brand deals, and the concept of rate cards. Influencer Terms: Before diving into securing brand deals, it is important to understand some key influencer terms. Some of these terms include: 1. Engagement rate: This is a measure of how engaged your audience is with your […]

Connecting with Nigerian Micro-Influencers: What Are Their Rates? – Part 2 #Influencer #NigerianInfluencer

Social Media Influencer

In the world of social media marketing, micro influencers have become increasingly popular for brands looking to reach a targeted audience in a more authentic and cost-effective way. In Nigeria, the influencer marketing industry is booming, with a growing number of social media users building sizable followings and gaining influence within their respective niches. But how much do Nigerian micro influencers actually charge for sponsored content? In part one of this series, we discussed the factors that can influence how much a micro influencer charges for sponsored posts, including their following size, engagement rate, niche, and level of influence. In […]