What exactly is a ‘social media influencer’?

In today’s digital age, social media has become one of the most powerful tools for individuals to express themselves, share their thoughts and opinions, and connect with others from all over the world. With the rise of social media platforms like Instagram, YouTube, and TikTok, a new type of online personality has emerged – the social media influencer. So, what exactly is a social media influencer? A social media influencer is someone who has built a substantial following on social media platforms and has the ability to influence their audience’s opinions, behaviors, and purchasing decisions. These individuals often create and […]